About True Flooring

Get to Know Our Flooring Team

Learning about True Flooring starts with our approach: helpful advice, careful installation and flooring that suits your space. Based near Hook, we work with homeowners, businesses and developers across Surrey, Hampshire and Berkshire.

With over 30 years of combined experience, our flooring team brings practical knowledge to projects of all sizes. Whether you are refreshing one room or planning a larger renovation, we take time to understand your ideas, budget and requirements.

We believe choosing new flooring should feel straightforward. That is why we explain the options clearly and help you find a finish that balances appearance with everyday use.

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Our Flooring Experience and Approach

Our flooring experience covers luxury vinyl tiles, engineered wood and carpets. However, a beautiful result depends on more than your choice of material. Careful preparation and skilled fitting are equally important.

Before installation, we discuss your requirements and assess the space. We then plan the work around your project, keeping you informed throughout the process. As a result, you know what to expect at each stage.

The True Flooring team regularly works with:

Homeowners
Developers and housebuilders
Landlords and letting agents
Commercial clients
Interior designers

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Patterned stair runner with black edging and dark stair rods, fitted on a white staircase by True Flooring.

For inspiration before choosing your flooring, you can also explore Karndean’s flooring range.

Meet the True Flooring Team

Dean simpson

director

Dean leads True Flooring with decades of industry experience and a passion for quality workmanship. From family homes to larger developments, he brings a practical approach and close attention to detail.

He understands that customers want clear answers as well as a well fitted floor. Therefore, Dean takes time to explain suitable options, discuss the work involved and answer questions along the way.

Above all, he wants every customer to feel confident about their choices. His commitment to honest advice and reliable service shapes how our flooring team works.

Trusted by Our Customers

Choosing a flooring company means finding a team you feel comfortable working with. That is why we value clear communication, helpful advice and careful installation. Read our customer reviews to discover more about the service we provide.

      EXCELLENT  
   Based on 12 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Sam Fanzo 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dean was professional and knowledgeable. He came across well and spent the time getting understand the job. The team were flexible and enabled the job to completed quickly and efficiently. Would 100% recommend and use again.
  
 
      Posted on Google  
   
   filip loots 
 
 
 
 Trustindex verifies that the original source of the review is Google. True Flooring did us an amazing floor throughout our whole downstairs. It was a big job taking all the old floors up and levelling everywhere. The end result is truly stunning and I would like to thank Dean and his team for providing us with such a lovely floor that we will enjoy for years to come.
  
 
      Posted on Google  
   
   christine melton 
 
 
 
 Trustindex verifies that the original source of the review is Google. Quality service from true flooring.
Patient, efficient and tidy.
A very professional experience and I am delighted with the outcome.
I will be using true flooring again very soon.
  
 
      Posted on Google  
   
   George Kosmetos 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dean, Zack and the team did an excellent job on our herringbone flooring. It’s completely transformed our house and we couldn’t be happier. Excellent communication throughout, they arrived on time and completed the work to the highest standard. Would recommend to anyone! 😊
  
 
      Posted on Google  
   
   Max Davies-Wild 
 
 
 
 Trustindex verifies that the original source of the review is Google. Brilliant job! Couldn’t be happier! Were patient with me choosing what I wanted and did a great job! Would recommend!
  
 
      Posted on Google  
   
   Louise Toates 
 
 
 
 Trustindex verifies that the original source of the review is Google. We've used True Flooring a couple of times now - for our bedroom and for our lounge, hall, stairs and landing. Dean was very informative, patient and really went that extra mile - dropping off multiple samples as our requirements changed, and doing extra little bits for us (including fixing squeaky floorboards and getting the flooring nice and flat before fitting the carpets). The few snags we had were rectified very quickly and without complaint. Thanks to the team for their great work!
  
 
      Posted on Google  
   
   Charlotte Sanders 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have used Dean and his team on several projects and the flooring always looks great. He manages a fantastic job from start to finish and the installation is a smooth process. I would highly recommend the team and Dean for their work and excellent service.
  
 
      Posted on Google  
   
   Sam Perkins 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dean and his team have done an excellent job for me on our flooring. We opted for Karndean in herringbone layout on the whole ground floor.. everyone who visits makes a great comment as it looks amazing! The lads worked really hard, clean to a high standard. I will 100% be using them again and highly recommend True Flooring. Thanks Dean.
  
 
      Posted on Google  
   
   Deborah Parsons 
 
 
 
 Trustindex verifies that the original source of the review is Google. ⭐️⭐️⭐️⭐️⭐️ 5-Star Review for Dean & the True Flooring Team

We’ve just had our projected carpeted by Dean and the team at True Flooring, and the experience has been exceptional from start to finish.

Their workmanship is flawless — every space looks immaculate, with beautiful attention to detail and a finish that genuinely elevates. Dean’s communication was brilliant throughout: clear, reliable, and reassuring. The team were punctual, respectful, and worked with impressive speed without ever compromising on quality.

What really stood out was how easy they made the whole process. Nothing was too much trouble, they handled challenges with total professionalism, and they left the house spotless at the end of each day.

True Flooring are everything you hope for when bringing trades into a project: trustworthy, skilled, friendly, and dedicated to delivering excellence. We couldn’t be happier with the result and would recommend Dean and his team without hesitation.

Highly recommend.
  
 
      Posted on Google  
   
   Tracy Jacobs 
 
 
 
 Trustindex verifies that the original source of the review is Google. Just had lounge carpet laid by True Flooring, could not be happier. Had them back after they laid hard flooring to hall, loo and kitchen and did a great job. Cannot recommend them highly enough.

Discuss Your Flooring Project

If you are looking for a flooring company in Hook, contact True Flooring today. Whether you already have a finish in mind or need some guidance, we can help you explore suitable options and request a free quote.

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