Website Privacy Policy

Last updated: 6 August 2026

1. Introduction

This Website Privacy Policy explains how True Flooring collects, uses, stores and protects personal information when you visit or interact with https://trueflooring.co.uk/.

This policy applies specifically to information collected through this website. It does not cover personal information collected through unrelated activities or services unless that information was first provided through the website.

True Flooring is the data controller responsible for the personal information collected through this website.

For questions about this policy or how your personal information is handled, please contact:

Email: info@trueflooring.co.uk
Website: https://trueflooring.co.uk/

2. Personal information we may collect

When you use this website, we may collect the following categories of personal information.

2.1 Information you provide directly

You may provide personal information when you complete a contact form, request a quotation, send an email or otherwise contact True Flooring through the website.

This may include:

1. Your name.

2. Your email address.

3. Your telephone number.

4. Your address or project location.

5. Information about the property or flooring project.

6. Your preferred flooring products or services.

7. Your budget, measurements or timescale.

8. Photographs, plans or documents you choose to provide.

9. The contents of messages and correspondence.

10. Any other information you voluntarily provide.

Please do not provide sensitive personal information unless it is necessary for your enquiry.

2.2 Information collected automatically

When you visit the website, certain technical information may be collected automatically.

This may include:

1. Your Internet Protocol address.

2. Browser type and version.

3. Device type and operating system.

4. Screen resolution.

5. Approximate geographic location.

6. Pages viewed and links selected.

7. The date, time and duration of your visit.

8. The website or search engine that referred you.

9. Technical errors and website performance information.

10. Cookie identifiers and consent preferences.

This information may be collected through server logs, cookies and similar website technologies.

3. How we collect personal information

We may collect personal information:

1. Directly from you when you complete a website form.

2. When you contact us using an email address or telephone number displayed on the website.

3. Automatically when you browse the website.

4. Through cookies and similar technologies.

5. Through website hosting, security and analytics providers.

6. Through third party features embedded within the website, such as maps, videos, social media content or review widgets.

7. From publicly available sources where necessary to verify or respond to an enquiry.

4. How we use your personal information

We may use personal information collected through the website for the following purposes.

4.1 Responding to enquiries

We use your contact details and the information contained in your message to respond to questions, arrange appointments, discuss flooring requirements and provide requested information.

The lawful basis is usually taking steps at your request before entering into a contract or our legitimate interest in responding to enquiries about our services.

4.2 Preparing quotations

When you request a quotation, we may use information about you, the property and the proposed project to assess the work and prepare an estimate or quotation.

The lawful basis is taking steps at your request before entering into a contract.

4.3 Arranging visits and providing requested services

We may use information submitted through the website to arrange a property visit, communicate about a project or take other steps necessary to provide requested services.

The lawful basis is taking steps before entering into a contract or performing a contract with you.

4.4 Managing website communications

We may keep records of enquiries, quotations and correspondence so that we can manage communications, provide consistent customer service and maintain appropriate business records.

The lawful basis is our legitimate interest in managing enquiries and maintaining accurate records.

4.5 Operating and securing the website

We may use technical information to maintain the website, identify faults, prevent misuse, investigate suspicious activity and protect the website and its users.

The lawful basis is our legitimate interest in maintaining a secure, reliable and functional website.

4.6 Understanding website use

Where permitted by law, we may use analytics information to understand how visitors use the website, which pages are popular and how the website can be improved.

Where analytics cookies or similar technologies require consent, the lawful basis is your consent. Where a specific legal exception applies, we will follow the requirements of that exception, including providing any required information and method of objection.

4.7 Marketing communications

We may send marketing communications where you have specifically agreed to receive them or where otherwise permitted by applicable law.

You can withdraw your consent or object to marketing at any time by contacting info@trueflooring.co.uk or using any unsubscribe method included in the communication.

4.8 Complying with legal obligations

We may use or retain personal information where necessary to comply with legal, regulatory, tax, accounting or law enforcement requirements.

The lawful basis is compliance with a legal obligation.

4.9 Establishing or defending legal claims

Personal information may be used where necessary to establish, exercise or defend legal rights or claims.

The lawful basis is our legitimate interest in protecting our legal rights.

5. Our legitimate interests

Where we rely on legitimate interests, those interests may include:

1. Responding to website enquiries.

2. Managing customer and prospective customer communications.

3. Improving the website and its content.

4. Maintaining website security.

5. Preventing fraud, spam and misuse.

6. Keeping appropriate records.

7. Protecting our legal and commercial interests.

Before relying on legitimate interests, we consider whether the processing is necessary and whether your rights and interests outweigh our interests.

6. Cookies and similar technologies

This website uses cookies and similar technologies. Cookies are small files or pieces of information stored on or accessed from your device when you visit a website.

The website may use the following categories of cookies.

6.1 Strictly necessary cookies

These cookies are required for essential website functions, security, network management and recording your privacy preferences.

They may operate without consent where they meet the applicable legal requirements.

6.2 Analytics cookies

Analytics cookies help us understand how visitors use the website, including which pages are visited and whether visitors encounter technical problems.

These cookies will only be used where you have provided consent or where their use falls within a specific legal exception and all conditions of that exception have been met.

6.3 Functionality cookies

Functionality cookies may remember choices you make or enable enhanced website features.

Where required, these cookies will only be activated after you provide consent.

6.4 Third party cookies

Third party services embedded within the website may set their own cookies. These services may include map providers, video platforms, social media services, review widgets or analytics providers.

Nonessential third party content should remain blocked until the relevant consent has been provided.

You can accept, reject or manage nonessential cookies through the website’s cookie consent banner. You can also change your browser settings to block or delete cookies, although this may affect how some parts of the website function.

The cookie consent tool should provide further information about the specific cookies currently used, their providers, purposes and expiry periods.

7. Sharing your personal information

We do not sell your personal information.

We may share personal information with carefully selected organisations where necessary to operate the website, respond to enquiries or comply with legal obligations.

These organisations may include:

1. Website hosting providers.

2. Website developers and technical support providers.

3. Email and communications providers.

4. Website security and spam prevention providers.

5. Analytics providers.

6. Cookie consent management providers.

7. Customer relationship management or quotation software providers.

8. Professional advisers, including accountants, insurers and legal advisers.

9. Contractors or suppliers involved in responding to a quotation or service request, where appropriate.

10. Government bodies, regulators, courts or law enforcement authorities where required by law.

Service providers that process personal information on our behalf are expected to use it only for the agreed purpose and to protect it appropriately.

8. International transfers

Some website service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal safeguard is in place. Depending on the destination and provider, this may include:

1. A United Kingdom adequacy regulation.

2. The United Kingdom International Data Transfer Agreement.

3. The United Kingdom Addendum to approved standard contractual clauses.

4. Another lawful transfer mechanism recognised under United Kingdom data protection law.

You may contact us for further information about safeguards used for relevant international transfers.

9. How long we retain personal information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and reporting requirements.

Retention periods depend on the nature of the information and how it is used.

As a general guide:

1. Website enquiries that do not result in further work may normally be retained for up to 24 months after the last meaningful contact.

2. Quotation and project information may be retained for the duration of the enquiry and for an appropriate period afterwards.

3. Information connected with a contract, transaction or payment may be retained for the period required by tax, accounting and legal obligations.

4. Website security logs may be retained for a limited period necessary to identify technical problems, suspicious activity or security incidents.

5. Cookie consent records may be retained for as long as necessary to demonstrate and manage your preferences.

6. Marketing suppression records may be retained where necessary to ensure that a person who has opted out is not contacted again.

Information may be retained for longer where there is a legal dispute, complaint, investigation or other legal requirement.

When personal information is no longer needed, it will be deleted, anonymised or securely disposed of.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information against:

1. Unauthorised access.

2. Accidental loss.

3. Unlawful use.

4. Alteration.

5. Disclosure.

6. Destruction.

These measures may include access controls, password protection, secure website connections, software updates, backups, security monitoring and restrictions on who can access personal information.

No internet transmission or electronic storage system can be guaranteed to be completely secure. You should avoid submitting unnecessary or highly sensitive information through general website forms.

11. Your data protection rights

Depending on the circumstances and the lawful basis used, you may have the following rights.

11.1 Right of access

You may ask for confirmation that your personal information is being processed and request a copy of that information.

11.2 Right to rectification

You may ask us to correct personal information that is inaccurate or complete information that is incomplete.

11.3 Right to erasure

You may ask us to delete your personal information in certain circumstances.

This right does not apply where the information must be retained for legal, contractual or legitimate reasons.

11.4 Right to restriction

You may ask us to restrict how personal information is used in certain circumstances.

11.5 Right to data portability

Where processing is based on consent or contract and carried out by automated means, you may have the right to receive certain information in a structured, commonly used and machine readable format.

11.6 Right to withdraw consent

Where processing is based on consent, you may withdraw that consent at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

11.7 Rights relating to automated decisions

You have rights relating to decisions made solely through automated processing where those decisions produce legal or similarly significant effects.

We do not currently use information collected through this website to make solely automated decisions that have legal or similarly significant effects.

12. Your right to object

You have the right to object at any time to the use of your personal information for direct marketing.

You may also object to processing based on legitimate interests. Where you object, we will stop the relevant processing unless there are compelling legitimate grounds to continue or the information is required for establishing, exercising or defending legal claims.

To exercise your right to object, email info@trueflooring.co.uk.

13. Exercising your rights

To exercise any of your data protection rights, please contact:

Email: info@trueflooring.co.uk

We may need to request information to confirm your identity before responding. This helps ensure that personal information is not disclosed to an unauthorised person.

There is normally no fee for exercising your rights. However, a reasonable fee may be charged, or a request may be refused, where permitted by law and where a request is manifestly unfounded or excessive.

We will respond within the period required by applicable data protection law.

14. Complaints

Please contact us first if you have concerns about how your personal information has been handled. We will take reasonable steps to investigate and respond to your concerns.

You also have the right to complain to the United Kingdom data protection regulator:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: https://ico.org.uk/

15. Third party websites

The website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices, security or content of third party websites. You should review the privacy policy of each external website before providing personal information.

16. Children’s information

This website is not intended specifically for children, and we do not knowingly seek to collect personal information from children through the website.

If you believe that a child has provided personal information without appropriate permission, please contact us so that the information can be reviewed and deleted where appropriate.

17. Changes to this policy

We may update this Website Privacy Policy to reflect changes to the website, the technologies used, our processing activities or applicable law.

The latest version will be published on this page, and the date shown at the top will be updated.

You should review this policy periodically to remain informed about how personal information collected through the website is handled.

18. Contact us

For questions, complaints or requests relating to this Website Privacy Policy or your personal information, contact:

True Flooring
Website: https://trueflooring.co.uk/
Email: info@trueflooring.co.uk